BIG GOALS. A FRIENDLY GUIDE.

Your money.
Your next move.
Your Fredd.

Starting small? Already trading? Ready to delegate? Fredd helps you understand your options—and find a program to explore.

Explore actionable advice on your options positions with Fredd Coach, or use the same trading toolkit with Fredd Direct. Fredd Start and Fredd Managed are coming soon.

Two quick questions. No email needed. Investing involves risk, including loss.

Digital investment adviser · Registered with the SECAsk Fredd, LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Services are subject to account eligibility and minimums.
A NOTE FROM YOUR NEW SIDEKICK

“Where are you starting?
Let’s figure out the next step.”

— Fredd
Meet Fredd: a friendly green fox wearing round glasses and a navy scarf, waving hello.
MEET YOUR GUIDEFredd.

A little clever.
A lot on your side.

Your advice. Your assets.
Clear roles, from day one.

Ask FreddDigital investment guidance
Independent account custody
Fredd helps you explore your starting point.
LET’S MAKE THIS A LITTLE EASIER

“What brings
you here?”

Two questions to point you toward a program to learn about. No account details. No pressure.

This is a navigation guide, not a suitability assessment or investment recommendation.
QUESTION 1 OF 2

How would you like to invest?

LEARN A LITTLE. CHOOSE WITH MORE CLARITY.

Fredd makes the
fine print feel human.

Pick a program and see how it works.

Available now
FOR EXPERIENCED OPTIONS TRADERS

Your positions.
Live advice.

Actionable suggestions for the options positions you hold, with the full trading toolkit in one place. Fredd Coach helps you consider your next move. You decide whether to act and place every trade.

  • Suggestions for your next moveConsider buying back a short put once its profit threshold is reached.
  • Watch your position sizesFlags when a position is too large relative to your account.
  • Research, trade, and practiceDirect’s toolkit, plus recommendations on live and practice positions.
When does my position advice update?

Opening Positions starts an evaluation if your holdings have changed or the previous evaluation is more than 15 minutes old. Otherwise, your saved review is shown. Evaluations are not scheduled to run while the app is closed. Newly imported positions are subject to an initial validation period.

Does Coach make trading decisions for me?

Coach provides recommendations; you decide whether to act, enter each order, and remain responsible for your trades. The recommendations follow software rules. They can contain errors and do not guarantee an outcome.

See examples and explore the tools
PROFIT-TAKING EXAMPLE

Consider closing a short put.

When the applicable profit threshold is reached, the software may suggest buying back the put to realize the gain.

POSITION-SIZE EXAMPLE

Review the size of a position.

The software may flag a position that is too large relative to the account, so you can consider your exposure.

Illustrations of possible recommendations, not advice to place a trade. What you see depends on your positions, account information, and the applicable rules.

Ask Fredd an example question

Prewritten education—not analysis of your positions.

Fredd’s explanation

If an option you sold is exercised, you may be assigned. A short put can obligate you to buy shares at the strike price; a short call can obligate you to deliver shares. Understand the obligation before focusing on the premium.

Your income workspacePREVIEW

LET’S FIND YOUR NEXT MOVE

Your plan comes first.

Fredd
Your focusOptions income
Your approachRisk-aware
Find your fit.

A focused scan. Your account’s criteria.

Account sizeBuying power considered
Risk preferenceYour limits applied
StrategyIncome-focused options
Fredd’s take

“Start with what fits your account—not what’s trending.”

Illustrative toolkit preview. No account connected, no live advice, and no trades placed.

KNOW WHAT YOU’RE CHOOSING

Fees and
account minimums.

Four programs. A clear view of the costs.

Fees, account minimums, and availability by program
ProgramProgram feeAccount minimumAvailability
Fredd Start$1 per month below $5,000
$5 per month at $5,000 or more
NoneComing soon
Fredd Direct$29.99 per monthNoneAvailable now
Fredd CoachTiered annual rates
Charged monthly
$25,000Available now
Fredd ManagedPricing announced before launch$100,000Coming soon

Your advisory agreement states your exact fees and billing terms. Brokerage commissions, fund expenses, and other applicable costs are additional. Investing involves risk, including loss.

CLARITY BUILDS CONFIDENCE

Your money has
its own home.

Ask Fredd provides the technology and investment advice. Your brokerage account and assets are custodied through Interactive Brokers—not held by Ask Fredd.

Fredd keeps it simple.

“I’m your guide. IBKR is your custodian. Different jobs, clearly defined.”

Explore IBKR’s account protection

Account approval and options trading permissions are determined by IBKR. Custody does not protect against market losses.

You & your financial goals
YOUR DIGITAL ADVISER

Ask Fredd

Personalized guidance
Scanners & calculations
Trade management

YOUR CUSTODIAN

Interactive Brokers

Brokerage account
Cash & securities
Statements & execution

Separate responsibilities. One connected experience.
Fredd is ready to help you get started.
YOUR SIDEKICK IS READY

You don’t have to
figure it out alone.

Your trading tools. Your position advice. Your next step.
Which next step feels like yours?

Help me choose a path Your account. Your risk.
A little more guidance.
FREDD COACH

Rates and fee estimate.

Explore the tiered rates and estimate the cost for your account.

FREDD COACH

A rate for each
portion of your account.

Each annual rate applies only to the account value within its tier.

Fredd Coach annual fee schedule
Portion of account valueAnnual rate
First $50,0002.00%
Over $50,000 through $250,0000.75%
Over $250,000 through $1,000,0000.60%
Over $1,000,000 through $3,000,0000.25%
Above $3,000,0000.20%

Eligible Fredd Coach accounts you identify and Ask Fredd approves may be combined for household pricing.

PLAN YOUR COST

Estimate your
Fredd Coach fee.

Enter an account value of $25,000 or more.

Estimated fee per month$114.58
Per year$1,375
Overall annual rate1.38%

An estimate at the standard rates, assuming a constant account value. The monthly estimate is one-twelfth of the annual fee. Actual charges may vary with account value, billing periods, and agreed terms.

Your advisory agreement states your exact fees and billing terms. Brokerage commissions, fund expenses, and other applicable costs are additional.

Fredd guides your account setup.ACCOUNT SETUP PREVIEW

Let’s find your
starting point.

Choose the account program you want to explore.

Enrollment is subject to eligibility and final terms. This preview is not a suitability assessment. Fees and complete disclosures must be reviewed before opening an account.

Fredd welcomes you to the waitlist.A LITTLE CLOSER TO WHAT’S NEXT

Your next chapter starts here.

Join the Ask Fredd waitlist. Tell us a little about yourself and the program you’re interested in. All four fields are required.

Outside the U.S.? Include your country code.

By joining, you’re asking Ask Fredd to contact you about availability for your selected program using these details. Joining is free and doesn’t open an investment account, authorize trading, or guarantee eligibility. Read our Privacy Policy (opens in a new tab) and Terms of Use (opens in a new tab).

Program availability is subject to eligibility and final terms. Investing involves risk.

Ask Fredd

Automated program guide

Common questions, answered from this site. No personal investment advice.